Opicians Award Finalist


Every brand has a story but none like the story of Persol. Every design feature tells a unique and individual story. The company was founded in 1917 by Giuseppe Ratti who was a photographer and shop owner of Berry Opticians.

With his optical background, Ratti wanted to create an optical frame that would be able to satisfy the demands of sports drivers and pilots who require function, protection and clarity from their eyewear. Persol sunglasses revolutionised the whole definition sunglasses in 1930 in terms of quality, safety and comfort.

The high quality of the frames and the standard of comfort and function excel any high street brand. Unlike high street brand that usually focus of extravagant designs and un-necessary adornments of jewels, Persol takes the minimalistic approach. Sometimes the most simplistic creations are the most beautiful of them all.

Persol eyewear is truly unique. The neat design of the frame, the flexible frame arms, the revolutionary nose bridge, and the silver arrow are all features that make frames stand out from the crowd. The optical collection is divided into three categories; design, suprema, and classics.

This collection was created for men and women who find quality extremely important and also admire the brand's elegant trademark looks. The simple styling of the models lets you really focus on the brilliant craftsmanship of the frames.